Hello! I'm Alex.
I am an internal communications professional with almost a decade of experience developing world-class communications that engage and energize employees. My passion is simple: storytelling that inspires and motivates. With a keen eye for crafting compelling narratives, I am dedicated to using the latest technologies and best practices to enhance communication strategies and expand reach. Driven by data, I leverage performance metrics to continuously refine and improve content and channel effectiveness, ensuring it resonates with employees and aligns with organizational goals. By combining creativity with the latest tools, I am committed to fostering a connected, engaged workforce through clear, impactful communication.
Alex Schoenbeck
INTERNAL COMMUNICATIONS LEADER
414-253-2564
Email:
Location:
Brookfield/Greater Milwaukee
LinkedIn:
Phone:
EXPERIENCE
SEPT 2019 - PRESENT
Communications Administrator
BATTERIES PLUS LLC
Drive engagement across internal communication channels like email, newsletters, and events, creating tailored content for a nationwide franchise system. Collaborate with cross-functional teams on impactful campaigns, build executive presentations, analyze metrics, and integrate best practices to optimize strategies and drive change.
AUG 2018 - SEPT 2019
Corporate Communications Manager
Create and manage content for a nationwide franchise system, including weekly newsletters and intranet updates. Collaborate with teams on technology communication, maintain reference materials, and oversee two direct reports to support company initiatives and drive engagement across internal audiences.
OCT 2017 - AUG 2018
Corporate Communications Specialist
Publish weekly newsletters with updates on products, programs, sales tools, and tech for franchise owners, associates, and corporate employees. Maintain an intranet News Feed, manage the company document library, and write copy for e-commerce and internal product catalogs.
JAN 2016 - OCT 2017
Content & Data Specialist
Manage company social media, update the intranet News Feed, and assist IT with UA testing. Maintain the document library, write e-commerce product copy, and advise the Data Management team on SEO best practices for product updates.
EDUCATION
2007-2012
UNIVERSITY OF WISCONSIN - OSHKOSH
B.S. History & Political Science
Double major in History and Political Science. Worked as History Department Research with Dr. Stephen Kercher to publish two web-based exhibits on Earth Day and the Algoma Boulevard riots. Capstone writing project for Political Science major was sponsored by Dr. David Siemers and published in 2012 Oshkosh Scholar (volume VII).
2003-2007
GERMANTOWN HIGH SCHOOL
High School Diploma
TOOLS OF THE TRADE
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SKILLS
STRATEGIC COMMUNICATIONS PLANNING
WRITING & CONTENT CREATION
EVENT MANAGEMENT
(IN-PERSON & VIRTUAL)
MEASUREMENT & REPORTING
STORYTELLING & MESSAGING
STAKEHOLDER ENGAGEMENT
PROJECT & CHANGE MANAGEMENT
GRAPHIC DESIGN
THE THREE PILLARS
#1: INFORM
In its simplest form, internal communications deliver essential information to employees about company updates, policies, goals, technology changes, and key developments in a clear and timely manner.
#2: EDUCATE
A good internal communications strategy goes beyond simply providing information; it focuses on explaining the context and rationale behind decisions, clarifying complex topics, and empowering employees to make informed decisions
#3: ENGAGE
An engaged workforce is an advantage that sets companies apart from the competition. Fostering active participation by encouraging feedback, promoting open communication, and creating opportunities for employees to share their ideas and perspectives is paramount.